ETUDE HOUSE

One of Korea’s oldest and most popular cosmetic brands is Etude House. Originally known for their adorable packaging and stores , Etude House is now known for their effective skincare lines such as its Soon Jung line. Etude House is one of the most successful brands owned by Korea’s largest cosmetic corporation Amore Pacific (which is also the parent company behind hit Kbeauty labels Laneige, Sulwhasoo, Mamonde, Hera, IOPE and Innisfree, just to name a few). You’re likely to recognize the brand thanks its their viral Etude House Fixing Tints that don't transfer.