Truth be told, the K-Beauty market can get saturated and overwhelming at times. With new Korean skincare products hitting the market one after another, it can be hard to know which one is worth your hard earned money. K-Beauty brand favorites like I’m From, COSRX, Etude House and Banila Co have their own cult following and for a good reason! Many of their products have become staples in our daily skincare routine. There are many young and innovative Korean skincare brands worth trying out like Isntree.
In South Korea at the end of 2008, the “Cosmetic Act” started requiring all Korean cosmetic brands to list all the ingredients of the products on their packaging. This is when Jinwoo Kim (founder of Isntree), started the very first skincare blog in Korea. Initially, he wanted to deliver his readers the formulas of their products in a way they can learn more about the ingredients they are using.
The Korean skincare blog was a huge success thanks to his strong knowledge and original content on the subject. The Korean skincare blogger, Jinwoo Kim, was getting buried in requests from his readers to create his own brand of skincare products very soon after.
In 2012 Isntree was founded by Jinwoo Kim, with the goal and vision of “clean cosmetics, like nature”. The brand’s products are formulated with pure, natural, plant based ingredients essential for your skin. Isntree has always had a transparent approach with their clients and lets you see how they manufacture their products at their production side. Thanks to this Isntree has created a diverse range of award winning skincare products bound to impress anyone that tries them!
Keep on reading to find out which Isntree product is right for you and your skin!
The Isntree Green Tea Toner is especially great for combination, oily and sensitive skin types. Formulated with 80% green tea from Jeju Island to help sooth, hydrate and balance the skin. Centella asiatica to further sooth and strengthen the skin barrier and sebum controlling plant extracts.
This toner gives a beautiful healthy complexion! Highly recommend patting on skin morning and night.
This toner is a hero for dehydrated skin. Formulated with 3 different molecular sizes of hyaluronic acid, Isntree's Hyaluronic Acid Toner absorbs quickly, locking deep hydration into the skin with ZERO stickiness. Formulated additionally Phyto-oligo, Beta glucan, Panthenol and NMF (natural moisturizing factors) to heal and prevent skin damage while fighting off dehydration and skin irritation. Aloe leaf extract and Althaea rosea root extract further nourish and hydrate the skin so that it feels soft, supple and moisturized all day long.
Great for all skin types, especially if you are dealing with dehydrated skin.
Isntree Spot Saver Mugwort Ampoule is a calming, soothing, hydrating and purifying serum with 85% capillary wormwood, a type of mugwort maintained at its peak effectiveness thanks to a cold extraction process drop by drop. Mugwort is soothing, anti-inflammatory and purifying. Thanks to all these great properties it is very popular in the K-Beauty world. Formulated additionally with ingredients like licorice root extract, panthenol and ceramide to further heal and strengthen the barrier for a healthy complexion.
Especially great for dry, combination, sensitive or irritated skin.