Truth be told, the K-Beauty market can get saturated and overwhelming at times. With new Korean skincare products hitting the market one after another, it can be hard to know which one is worth your hard earned money. K-Beauty brand favorites like I’m From, COSRX, Etude House and Banila Co have their own cult following and for a good reason! Many of their products have become staples in our daily skincare routine. There are many young and innovative Korean skincare brands worth trying out like Isntree.

One of my favorite clean K-beauty brands, HaruHaru WONDER has me in awe. It includes an uber-gentle cleansing gel, an amazingly lightweight oil, plus the biggest bottle of toner I’ve ever carried. Oh, and the entire line is surprisingly affordable.

And while we all love generous sizing and impressive pricing, what really has me coming back for more is the effective formulas, thanks to an intriguing star ingredient (black rice extract) and innovative technology.